Campaigns
COLLIGO COLLECTIVE
Musette Bag Campaign
I was tasked to create a campaign to help boost sales.
I decided to start a Musette Bag campaign, to increase sales and increase organic reach at the same time due to the huge logo on the bag. Customers would receive a complimentary Musette Bag with every two items purchased per order.
The campaign went on for a month. Orders went up by 60% which was a huge success.
SIM-RMIT UNIVERSITY
The IKEA Coffee Pod
Video Case Study
NANYANG POLYTECHNIC
Kingdom Adpocalypse - A PR Campaign
My team and I planned a PR Campaign for the launch of Season 2 of Netflix's South Korean Horror TV Series, Kingdom.
We learnt about doing research and analysis on Netflix, and determined a target audience as well as the objectives of the campaign based on our research.
We then came up with a "Big Idea" on how the campaign should be, and it was really exciting coming up with ideas, as well as creating mock-ups of visuals for social media and media kits. It was fun planning events such as an escape room and a meet and greet with the directors and actors
Examples of Social Media Mock-ups created in relation to the launch of Kingdom Season 2.